BRIAN FIDLER

phone 602-758-4733
address 3418 East Elm Street, Phoenix, Arizona 85018

email interactive@brianfidler.com
downloadable resume brian-fidler-resume-2010.doc
website http://www.brianfidler.com

SUMMARY

• Award winning website design and development as a designer, developer, and project leader.
• Internet marketing professional with over 10 years experience designing and developing strategic internet marketing solutions including: website strategy, website branding, social media strategy, email campaign development and implementation, pay-per-click campaign management, search engine optimization auditing and implementation, and online media planning.
• Experience developing and implementing business and marketing plans.
• Led a team in the patent application process. We were attempting to receive U.S. Patent protection for SHR's proprietary market research process. ( http://bit.ly/fidler-patent-app )
• Ability to analyze and work with data to identify potential challenges and opportunities.
• Experience managing internal staff, outside contractors and vendors to achieve project goals within a specified timeframe and budget.
• Innovative and out-of-the-box thinker able to creatively solve a variety of business challenges.

EXPERIENCE

Brian Fidler Interactive, Owner

January 2001 to Present

• Consulted with clients to develop and implement their online marketing strategies. Seamlessly integrated online marketing with traditional marketing efforts.
• Created an online tool to display numerous websites to my clients and to gather feedback from those sites across a variety of criteria. This helped refine the creative process to assure that our creative execution was inline with the client's expectations.
• Designed and directed the development of content management systems, ecommerce sites, direct mail and email marketing campaigns, interactive non-linear presentations, brand systems, brand identities, marketing collateral, tradeshow displays, and other marketing and interactive solutions.
• Worked with a range of clients including: Phoenix Children's Hospital, Austin Commercial, MGM Grand (Las Vegas), Britannica.com, Robson Communities, American Academy of Orthopaedic Surgeons, Swift Aviation, and Safeguard Security.

Girl Scouts—Arizona Cactus-Pine Council, Web Presence Manager

December 2008 to April 2010

• Migrated Girl Scout website from outdated, inflexible, and expensive content management system to a content management system which gives the Council full control of our websites, website content, and the display method of our URL strings. We also moved to a more cost-effective hosting solution. Overall these changes reduced overhead by almost $2,000 per month.
• Redesigned and redeveloped the council's website which improved our site's usability and functionality and increased its visibility on the search engines. The council's site traffic increased by 38%, page views by 59%, and time on site by 44%. Traffic from Google SERPs for February 2010 is up 109% over the same period in 2009 and traffic from Yahoo SERPs is up over 23%.
• Increased online sales by over 70%.
• Incorporated the ability to receive online donations and allow site visitors to register and pay for Girl Scout sponsored events.
• Developed and managed a new Girl Scout program to educate girls on website design and development processes and provide them with the resources to begin designing and developing a site which they will own and maintain under the Council's direction.
• Working with social media to build awareness of our girl programs, summer camps, cookie sales, and volunteer opportunities.

Naturally Vitamins, Internet Marketing Director

September 2006 to April 2008

• Managed a marketing spend of over $700,000.
• Developed online and traditional marketing programs for Naturally Vitamins' product lines, to maximize exposure to existing and future customers.
• Focused our marketing approach by identifying our audience segments and crafting our marketing materials to better communicate our products' benefits in a meaningful way to each segment.
• Managed creative strategy and execution for all marketing collateral, advertising, copywriting and website design and development.
• Developed online lead-generation resulting in over 15,000 double opt-in leads generated in one year.
• Developed ongoing health education resources to help our consumers understand how to better manage a variety of conditions with a healthy diet, nutrition, and exercise.
• Established partnership with Coupons Inc. to deliver online coupons through our own websites and via Coupons Inc.'s Digital FSI network.
• Established partnership with StartSampling.com to handle sample and promotions fulfillment for multiple online promotions.
• Worked with legal counsel to author distributor contracts, review and develop price maintenance agreements, and research and register trademarks and product names.
• Managed keyword research to identify keywords with the highest website traffic value and worked with copywriters to create content targeted at these keywords.
• Lead the product launch efforts for two products scheduled to launch in 2008.
• Worked with PR agency to develop product launch strategy, marketing collateral strategy, and product related byline articles.
• Developed trade show strategies, show specific messaging, and creative execution for booth positioning and design, show media (i.e. show guide, show website), and pre and post show direct mail and email marketing.
• Tracked each campaign's results and developed reports to demonstrate ROI on all marketing activities and campaigns.

SHR Perceptual Management, Interactive Product Development Manager

February 1997 to May 2000

• Led the effort to develop our interactive capabilities, extending SHR's creative branding experience into areas outside of print collateral and strategy. In this capacity I worked with a range of clients including: Coca-Cola, Mattel, GMC Trucks, Ford Motor Company, BMW, and Kodak.
• Proposed and developed a digital presentation platform that changed the way we presented our products and services. This new digital presentation saved SHR over $100,000 over two years and helped reposition SHR as a technology leader in the brand development market.
• Led the conversion of our proprietary research system, Visual Positioning™, from a print intensive process to a digital process.
  • Organized and managed the digitizing of thousands of images, and helped develop a coding system to manage these images that dramatically improved our workflow efficiency.
  • Developed the outline and specifications for an online/interactive version of Visual Positioning™ for which we then applied for a patent. ( http://bit.ly/fidler-patent-app )
  • Helped create a lightweight more economical version of the process consequently broadening our available market.

EDUCATION

ARIZONA STATE UNIVERSITY, Bachelor of Science, Marketing, December 1991

RECOGNITION

• Taschen's 1000 Favorite Websites, BrianFidler.com
• Rockport Publishers, Best Business Card Design 5, Brian Fidler Interactive business card
• Phoenix Addy, 2003, Hound Dogs logo
• Arizona AIGA Prisma award, 2003, Hound Dogs logo
• Arizona AIGA Prisma award, 2002, BrianFidler.com
• Volunteer of the Year Award, Phoenix Advertising Club, 2002
• Best Healthcare Website, Web Awards, 2002, Phoenix Children's Hospital website

SPECIALTIES