About Brian Fidler | Fractional CMO
Marketing Leadership
for the AI Era
I help growth-stage businesses unlock their marketing potential through strategic leadership and practical AI integration.
The Short Version
I’m Brian Fidler, a fractional CMO and marketing strategist based in Phoenix, Arizona. For the past 25+ years, I’ve helped growing businesses—from $5M startups to $50M mid-market companies—build marketing functions that actually drive revenue.
My focus today is on the intersection of strategic marketing leadership and practical AI adoption. I believe AI is the most significant shift in marketing since the internet, but most businesses are either paralyzed by the hype or chasing shiny objects without strategy.
I take a different approach: start with your business goals, understand your existing workflows, and integrate AI where it creates real efficiency gains and competitive advantage.
Experience
Where I’ve Done This Before
A track record of building and leading marketing functions across industries.
Automotive/RV Dealerships
La Mesa RV: Led marketing for 11 dealership locations. Rebalanced $500K/month from broadcast to digital, tripling website traffic and scaling monthly lead capture to 10K+.
Health & Wellness
Plexus Worldwide: Scaled SEO from 220K to 500K monthly visits over 4 years, grew blog to 800+ articles.
Non-Profit
Girl Scouts Arizona: Redesigned site, 70%+ increase in online sales, 38% traffic growth.
Higher Education
Apollo Education Group: Led CRM product management for 400K+ student platform, delivered multimedia solutions.
Consumer Products
Naturally Vitamins: Managed $700K budget, launched three new consumer products, built 15K+ lead database, reduced CPA by 35% via PPC.
Hospitality/Entertainment
MGM Grand Las Vegas: Collaborated on executive presentations, securing board approval for multi-million dollar renovations.
Philosophy
How I Think About Marketing
Strategy Before Tactics
The best marketing teams know why before they know how. I help companies develop clear positioning, messaging, and go-to-market strategies before diving into execution.
AI as Amplifier, Not Replacement
AI should make your team more effective, not obsolete. I focus on practical AI integration that amplifies human creativity and judgment rather than replacing it.
Revenue Over Vanity Metrics
Likes and impressions are nice, but revenue is what matters. Every marketing initiative should tie back to business outcomes you actually care about.
Build for Scale, Start Simple
I design marketing systems that can grow with you, but we start with what works today. No over-engineering, no analysis paralysis.
Location
Phoenix-Based, Nationally Available
I’m based in Phoenix, Arizona, and work with companies across the United States. For Phoenix-area clients, I offer in-person strategy days and team workshops—there’s no substitute for whiteboard sessions with the whole team in the room.
For clients outside Phoenix, modern tools make remote fractional CMO engagements highly effective. Weekly video calls, shared workspaces, and async communication keep us aligned regardless of geography.
Let’s Talk About Your Business
I’d love to learn about your challenges and explore how I might help. Book a free 30-minute call—no pitch, just conversation.