Fractional CMO Services

Marketing Leadership
That Grows With You

Strategic guidance, AI integration, and hands-on expertise. Choose the engagement model that fits your stage and needs.

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Core Service

Fractional CMO

Executive marketing leadership without the executive salary. Get the strategic guidance of a seasoned CMO on a part-time basis.

What You Get

  • •Marketing strategy development and execution oversight
  • •Team leadership, mentoring, and hiring guidance
  • •Budget allocation and ROI accountability
  • •Executive alignment and board-level reporting
  • •Vendor/agency management and selection

Best For

Companies between marketing leaders, building their first real marketing function, or needing strategic direction without a full-time hire.

What a Typical Month Looks Like

Weekly strategy sessions1-2 hours
Team standups and coachingAs needed
Campaign reviews and optimizationOngoing
Executive updatesMonthly
Slack/email availabilityBusiness hours

AI Opportunities We Explore

Content creation workflows
Email personalization
Lead scoring & segmentation
Campaign optimization
Reporting automation
Customer insights
Ad copy generation
SEO content strategy

Specialty

AI Marketing Strategy

Practical AI integration that delivers real efficiency gains. No hype, no science experiments—just workflows that work.

The Approach

We start with your existing processes and identify where AI can amplify your team’s capabilities. Then we implement, train, and optimize until you see measurable results.

Expected Outcomes

  • •20-40% efficiency gains in content production
  • •Improved personalization without added headcount
  • •Faster insights and optimization cycles

Foundation

Marketing Technology Consulting

Your tech stack should enable growth, not create friction. We audit, optimize, and integrate your marketing technology for maximum impact.

Common Projects

  • •Marketing automation platform selection and setup
  • •CRM optimization and sales alignment
  • •Analytics and attribution implementation
  • •Tool consolidation and cost reduction

Tools We Work With

Platform-agnostic guidance across the marketing technology landscape:

HubSpotSalesforceActiveCampaignMarketoGoogle AnalyticsMixpanelSegmentZapierWebflowWordPressShopifyStripe

How We Work Together

Typical Engagement Models

Every business is different. Here are the most common ways I partner with growing companies.

Strategic Retainer

Ongoing fractional CMO leadership with regular strategy sessions, team guidance, and hands-on involvement in your marketing operations.

Includes

  • Weekly strategy sessions
  • Team coaching and mentoring
  • Campaign oversight and optimization
  • Executive and board reporting

Transformation Sprint

Intensive 90-day engagement focused on a specific initiative—AI integration, martech overhaul, go-to-market strategy, or team buildout.

Includes

  • Deep-dive discovery and audit
  • Strategic roadmap development
  • Hands-on implementation support
  • Knowledge transfer and documentation

Advisory

Lighter-touch strategic guidance for companies with execution capability who need an experienced sounding board and strategic direction.

Includes

  • Monthly strategy calls
  • Async access for questions
  • Plan and campaign reviews
  • Hiring and vendor guidance

Investment varies based on scope, complexity, and company stage. Let’s discuss what makes sense for your situation.

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Let’s Discuss Your Marketing Needs

Every engagement starts with a conversation. Book a free discovery call to explore how we can help.

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