Fractional CMO Case Studies

Real Results from
Real Partnerships

See how strategic marketing leadership has helped businesses across industries transform their digital presence and accelerate growth.

Dealership

La Mesa RV

Digital Transformation Across 11 RV Dealership Locations

The Challenge

A national RV dealership group with 11 locations across four states had grown primarily through trade shows and word-of-mouth. The website was outdated and couldn’t support modern lead capture. Advertising spend—particularly $500K/month in broadcast—had no attribution. Customer feedback went unmanaged, hurting online reputation. Each location operated semi-independently with no unified digital strategy or reporting.

The Outcome

Led a complete digital transformation over three and a half years. Rebalanced $500K/month from broadcast to digital, tripling website traffic and scaling monthly lead capture to 10K+. Re-platformed the website using Next.js and a headless CMS. Integrated ActiveCampaign CRM with DealerSocket for attribution and automation. Implemented AI-driven workflows for video production and email campaigns. Built customer feedback automation that improved Google My Business ratings. Deployed Looker Studio dashboards providing near real-time reporting by store, vehicle class, and campaign.

Key Achievements:

  • Re-platformed to Next.js + headless CMS
  • Integrated CRM with dealer management system
  • AI-driven video & email workflows
  • Real-time reporting dashboards by location

Key Results

3x

Site Traffic Growth

$500K/mo

Broadcast → Digital

10,000+

Monthly Leads

Health & Wellness

Plexus Worldwide

Building an SEO and Content Engine for a Global Direct Sales Brand

The Challenge

A health supplement company with a large ambassador (distributor) network had minimal organic search presence—just 220,000 monthly visits, fewer than 1,500 ranking keywords, and only 315 keywords on page one. The blog didn’t exist. Content shared by ambassadors on social media had no attribution back to individual promoters. The website ran on WordPress with no API capabilities to support the company’s growth into new global markets.

The Outcome

Built the SEO and content infrastructure from the ground up, progressing from Web Product Manager to Digital Marketing Director. Grew ranking keywords from under 1,500 to over 20,000, and page-one keywords from 315 to over 2,900. Built the blog from zero to 800+ articles targeting strategic keywords. Developed a shareable asset library with proper Open Graph and Twitter Card formatting, plus a click attribution system so ambassadors received credit for social shares. Converted the WordPress site to a headless CMS for API-driven content delivery. Managed a team of eight specialists while streamlining content localization for international expansion.

Key Achievements:

  • Built blog from 0 to 800+ articles
  • Social share attribution system for ambassadors
  • Headless CMS for global content delivery
  • Team of 8 UI/UX, content & SEO specialists

Key Results

+175%

Organic Traffic

0 → 800+

Blog Articles

+900%

Page-One Keywords

Nonprofit

Girl Scouts–Arizona Cactus-Pine Council

Modernizing a Nonprofit’s Web Presence on a Limited Budget

The Challenge

The Arizona Cactus-Pine Council’s website had usability problems that frustrated visitors and poor search visibility that limited reach. The site ran on an expensive CMS and hosting solution that strained the nonprofit’s budget. There was no capability for online donations, event registration, or e-commerce; merchandise sales were limited to brick-and-mortar storefronts, and camp/event sign-ups ran through a poorly architected, expensive platform.

The Outcome

Redesigned and redeveloped the website with a focus on usability, search engine optimization, and cost efficiency. Migrated to a more affordable CMS and hosting solution, cutting nearly $2,000 per month in overhead. Added online sales, donation processing, and event registration functionality. Leveraged social media to increase awareness for programs, camps, and volunteer opportunities. Also helped develop a program teaching girls website design and development skills.

Key Achievements:

  • Cut hosting costs by $2,000/month
  • Added e-commerce & donation processing
  • Event registration automation
  • Girls web development education program

Key Results

+38%

Website Traffic

+70%

Online Sales

$24K

Annual Savings

Ready to Write Your Success Story?

Let’s discuss how fractional CMO services and AI marketing strategy can transform your business.

Book a Strategy CallTake Our AI Readiness Quiz