AI Search & SEO Competitive Audit
Which competitors
are winning
AI search?
A 45-check ASRI benchmark scoring your site head-to-head against the three competitors you choose, to 100. Built for marketing leaders at $5M–$50M companies who can feel AI search reshaping their pipeline but can’t see where they actually stand.
Live in under a minute · AI-powered end-to-end
The new search landscape
Your buyers aren’t
only searching Google
anymore.
ChatGPT Search, Perplexity, Google AI Overviews, Gemini — your prospects are getting answers from AI assistants that quote some sites and ignore the rest. The companies getting cited are quietly compounding pipeline. Everyone else is watching organic traffic flatten without knowing why.
The hard part: a single-page SEO check won’t tell you what’s actually happening. Visibility is relative. The only question that matters is are we winning or losing against the specific competitors fighting for our buyer’s attention?
That’s what this benchmark answers.
The deliverable
A 45-check
competitive scorecard.
Most online “audits” are crawler reports that score one URL in isolation. This isn’t that. You’ll get a personalized benchmark page with:
Head-to-head scoreboard
Your site ranked against three competitors across 45 specific ASRI checks, scored to 100.
Cohort patterns
The SEO and AI-readiness plays your competitive set is collectively making — or missing.
Three sharp findings
The observations that matter most for your specific position in the cohort.
Honest methodology
What we measured, what we didn’t, and the limitations of homepage-only analysis.
How the 100 points break down
Built for how search
actually works in 2026.
25
Technical Foundation
Meta tags, canonical, indexability, headings, image alt, crawlable content, Core Web Vitals, mobile, social meta. The foundations Google still grades you on.
25
Content & Answer Structure
Answer-first sections, question headings, FAQs, comparison tables, lists, definitions, content depth — can a human and a machine extract the answer fast?
30
AI & Generative Readiness
Organization/Person/Article schema, FAQ structure, sameAs entity links, llms.txt, AI-bot accessibility, freshness. The heaviest-weighted pillar.
20
Authority & Trust
Named author, bios, sources cited, original insight, trust pages, About, off-page authority, entity corroboration.
The process
Three steps.
Personalized benchmark
in under a minute.
01
Tell me who you’re up against.
Submit your URL plus three competitor URLs. Not sure who to include? Leave them blank and I’ll suggest based on your category.
02
I run the benchmark.
Your site and the three competitors are audited in parallel across the 45 ASRI checks. A human reviewer adds context and prioritization. No AI slop — real analysis.
03
You get a personalized URL.
Watch it generate. Within about a minute, your personalized benchmark page is live at a unique URL. Yours to keep, share with your team, or use to make the case for investments you’ve been trying to get budget for.
The fit
Built for marketing leaders at
$5M–$50M companies.
This is right for you if…
- →You lead marketing at a $5M–$50M business
- →You suspect competitors are outranking you on AI search but can’t quantify it
- →Your team has SEO basics in place but you’re unsure what’s next
- →You want a defensible scorecard to share with your CEO or board
This isn’t for you if…
- ×Your site has fewer than ~20 indexed pages
- ×You’re looking for a generic technical SEO crawl
- ×You want a 200-line generic SEO checklist (this is a curated benchmark, not a kitchen-sink crawl)
About your auditor
Built by a fractional CMO who’s
been doing this for 25 years.
I’m Brian Fidler. I’ve spent 25+ years inside the intersection of marketing strategy, web development, and search — long enough to remember when “AI search” meant a clunky chatbot at the bottom of a help page.
Today I’m a fractional CMO for $5M–$50M companies, focused on integrating AI into the marketing teams already have so they can ship faster without rebuilding the engine. This benchmark is the diagnostic I run with every new client.
Submit your site
Run your
benchmark.
You’ll be redirected to your live benchmark page as soon as you submit. Yours to keep, share with your team, or use to make the case for investments you’ve been trying to get budget for.
We don’t share your data. Reply to the email if you’d like to discuss findings before any engagement.
Common questions
Things people ask
before submitting.
What does this cost?
Nothing. If after reading your benchmark you want to go deeper, the AI Readiness Diagnostic ($1,500) is the natural next step — but that’s your call, not a hook.
How is this different from Ahrefs or Semrush?
Those are excellent for keyword and backlink data. They don’t score AI search readiness, they don’t compare you head-to-head against a hand-picked cohort, and they don’t give you prioritized fixes from a human strategist. This benchmark complements those tools rather than replacing them.
Why do you ask about company size?
This benchmark is calibrated for $5M–$50M companies. If you’re significantly smaller or larger, the priorities shift and the report won’t be as useful. Better to tell you up front than waste your time.
What if I don’t know who my competitors are?
Leave the field blank. I’ll identify your top organic and AI-search competitors based on your category and include them.
How long does the benchmark take?
Typically under a minute. Submit the form and you’ll watch the benchmark generate in real time — crawl, score, synthesize. The whole pipeline is automated end-to-end.
Can I share the benchmark with my team?
Absolutely. You’ll get a unique URL — share it with your CEO, board, or anyone who signs off on marketing investment.
See where you
actually stand.
AI-powered. Live in under a minute. No sales call required.