AI Search Scorecard for Car Dealerships
Can ChatGPT find your store?
Shoppers are asking ChatGPT where to buy. See how your site scores against the stores you lose deals to: 53 checks, scored to 100, live in under two minutes.
What you get
A scorecard,
not a crawl report.
Head-to-head scoreboard
Your site against the competitors you named, scored to 100.
Your three biggest gaps
The findings that matter most for where you sit in that group.
A link you can share
Your scorecard lives at its own URL, ready to send to whoever signs off on marketing.
About your auditor
Built by a fractional CMO who’s
been doing this for 25 years.
I’m Brian Fidler. I’ve spent 25+ years inside the intersection of marketing strategy, web development, and search — long enough to remember when “AI search” meant a clunky chatbot at the bottom of a help page.
Today I work as a fractional CMO focused on auto dealer groups, integrating AI into the marketing teams they already have so they can ship faster without rebuilding the engine. This scorecard runs on the same 53-check framework as the paid AI Readiness Diagnostic.
25+
Years in marketing, web & search
11
RV dealership locations led, across 4 states
$500K/mo
Ad spend rebalanced from broadcast to digital
20,000+
Ranking keywords grown, from under 1,500
“Brian is a solutions-oriented leader who strengthened management with his teamwork, technical abilities, and strategic thinking. He is skilled at translating technical considerations to non-technical staff and is a consistent partner in quality for stakeholders across the organization.”
Martha K.
Learning & Development Strategist, Apollo Education Group
LinkedIn recommendation
Common questions
Things people ask
before submitting.
What does this cost?
Nothing. If after reading your benchmark you want to go deeper, the AI Readiness Diagnostic ($1,500) is the natural next step — but that’s your call, not a hook.
How is this different from Ahrefs or Semrush?
Those are excellent for keyword and backlink data. They don’t score AI search readiness, they don’t compare you head-to-head against a hand-picked cohort, and they don’t give you prioritized fixes from a human strategist. This benchmark complements those tools rather than replacing them.
What if I don’t know who my competitors are?
Give us your city and main service and we’ll pick the top nearby competitors from Google Maps. Or name up to three yourself — the one you lose the most deals to is the comparison that matters most.
How long does the benchmark take?
Typically under two minutes. Submit the form and you’ll watch the benchmark generate in real time — crawl, score, synthesize. The whole pipeline is automated end-to-end.
Can I share the benchmark with my team?
Absolutely. You’ll get a unique URL — share it with your CEO, board, or anyone who signs off on marketing investment.
Free. Live in under two minutes.
Score my dealership