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Media Failure or Handling Failure? What Happens to a Dealership Lead After It Arrives

Cost per lead looks fine; cost per sale doesn’t. How to tell a media failure from a handling failure before you cut the wrong dealership ad budget.

August 17, 2026Read more →

Dealership Marketing·10 min read

Why GA4, Your CRM, and Your Vendor Reports Never Agree

Three systems, three numbers, one store. Here’s which report to trust for which question — and how to tell a measurement artifact from an operational failure before you cut the wrong budget.

July 25, 2026Read more →