Getting Your Dealership Named in AI Search
When a local shopper asks ChatGPT, Gemini, or Claude where to buy, is your dealership named? What actually decides it — and how to get ahead before it’s the fire.
July 21, 2026Read more →
Where Should a Dealership Invest Its Ad Budget?
There’s no universal best channel for a dealership. Give each one a job, a leading indicator, and a named measurement risk — then fund the ones that earn the sold VIN.
July 19, 2026Read more →
Automotive Marketing Attribution: From Click to Sold VIN
GA4, your CRM, and vendor reports never agree on which channel sold the car. Here’s how to trace click to sold VIN — and why attribution isn’t the same as proof.
July 17, 2026Read more →
How Much Should a Dealership Spend on Marketing?
The right dealership marketing budget isn’t an industry percentage — it’s built from your own unit goals, contribution gross, and cost per incremental sale. Here’s the method.
July 15, 2026Read more →