Google gives llms.txt no ranking role, and no major AI assistant has adopted it either — the honest case for publishing one anyway, and where the real effort belongs.
AI search vs. traditional SEO for B2B: what carries over (technical health, authority), what’s new (extraction, entity clarity), and where budget should go.
How B2B companies get found and cited by ChatGPT, Gemini, and Claude — five pillars of AI search readiness, from crawl access and schema to authority, reviews, and the page that converts the citation.