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Whose Login Is It? Owning Your Dealership’s Ad and Data Accounts

If the agency owns your Google Ads account and the website vendor owns GA4, your history leaves when they do. Which accounts a dealer group must own, what the contract should say, and a one-afternoon audit.

October 30, 2026Read more →

Dealership Marketing·9 min read

Too Many Vendors, No Owner: Fixing Vendor Sprawl at the Dealer Group

A 3–15 rooftop group ends up with six vendors per store and no single answer to “what sold cars last month?” The fix isn’t firing vendors — it’s one job, one leading indicator, and one outcome per vendor, judged from the group’s own data, with a named owner.

October 16, 2026Read more →