The most expensive leads are the ones you never see. Lead leakage is a plumbing failure — five specific leaks, a one-day audit to measure yours, and the architecture that stops it.
Sales says the leads are junk; marketing says sales never works them. Alignment is a contract problem — a signed lead definition, a pickup SLA, and mandatory dispositions.
You already paid for the lead. Speed to lead is a systems property — routing, single ownership, a visible clock — not a hustle property. How to measure yours and fix it without hiring.