A German court held Google liable for false AI Overviews that called two real companies a scam. Here’s what the ruling means for how AI describes your brand — and what to do about it.
Tabs open, tools subscribed, content shipping faster — and pipeline unchanged. The three-layer difference between AI theater and AI that produces results.
The four tells that AI adoption has outrun leadership, what that leadership function actually owns, and an honest look at director, CMO, and fractional paths.
Three levels of AI marketing measurement — efficiency, quality, and business impact — plus the vanity metrics to skip and the monthly review that keeps it honest.
Four stack layers ranked by actual return — frontier assistants, built-in AI, workflow glue, and point tools — and the evaluation rule that kills shelfware.
Voice drift, fabricated statistics, and volume without judgment — the three AI content failure modes, and the lightweight governance layer that prevents them.
Why hiring an AI specialist usually misfires at mid-market scale — and the patterns, prompt libraries, and practice your existing marketing team actually needs.
A prioritization scorecard for AI marketing use cases — impact, quality risk, setup effort, and dependencies — and why the boring workflows usually win.
The three marketing workflow families where AI integration pays first — content ops, nurture, and reporting — and the human quality gate that makes it work.
How $10M+ B2B companies integrate AI into existing marketing workflows, teams, and measurement — a three-layer framework for getting past tool adoption.