Three systems, three numbers, one store. Here’s which report to trust for which question — and how to tell a measurement artifact from an operational failure before you cut the wrong budget.
Trace a dealership sale from first click to sold VIN: the four measurement layers, how to connect CRM and DMS outcomes without letting definitions drift — and why attribution describes credit while only experiments prove cause.
The five numbers a CEO should watch to know if marketing will produce revenue next quarter — and the vanity metrics that describe activity but predict nothing.
Three levels of AI marketing measurement — efficiency, quality, and business impact — plus the vanity metrics to skip and the monthly review that keeps it honest.